Digital CX Planning Course
Improve personnel and systems with customer-centric systems. This course will help you implement user-focused services, user journey mapping, and learn how to set up customer experience (CX) plans and strategies for your industry.
Course dates will be announced when at least ten candidates have registered their interest.
Dr Frank Qiu
UX Thought Leader, President-elect, HFESS
Dr. Frank Qiu is the founder and CEO of Singapore’s premier digital solutions company, User Experience Researchers Pte. Ltd.
As a trusted UX specialist with over 20 years of experience, Dr. Qiu led user experience design and research initiatives at some of the world’s leading multinational and local corporations, such as Premier Farnell Group and Hewlett-Packard.
He has also published more than 30 papers in international journals, including the Best Paper awards in APCHI, IEEE CIS International Conferences.
Dr. Qiu obtained a PhD in user experience from Nanyang Technological University (NTU), and he is also affiliated with various academic and professional organisations:
- Elected president, Human Factors and Ergonomics Society Singapore (HFESS)
- Former President, Usability Professionals’ Association (UPA) Singapore
- Member, HFES, ACM CHI and IEEE Society
- Advisory Board Member, SIM University Human Factors Program
- President, Zhejiang University Alumni Association Singapore
- Committee Member, Zhejiang (s) Entrepreneurs Association
- Investment Advisor, Si Chuan Province Government
- Adjunct Senior Research Fellow, Singapore University of Technology and Design
TBD
TBD
Who is the course for?
- Entrepreneurs
Professionals building a career around
CX/UX services
×
Mastering customer experience (CX) involves understanding user research, business strategy, and related knowledge. The digital CX planning course by USER includes best industry practices to guide professionals in applying CX planning in their organisations.
- Decision-makers
- Executives
- Organisation leaders seeking a better outcome for their digital initiatives
Course schedule and topics
-
Innovating the delivery of services and products to create a unique digital experience for customers
- Learn how to conduct UX research as a basis for finding out market needs and preferences
-
Digital Transformation and Design Thinking
- Learn terms and understand the basic concepts of user-centric design that leverages technology and sound modern principles in creating digital systems, interfaces, and products
-
Fundamentals of Customer Experience Framework
- Learn the basic structure, principles, and approaches to creating a CX framework
-
Creating a feasible and actionable digital CX proposal for your business
- Learn the steps to creating a goal-focused CX proposal tailored to your business objectives
-
How to review projects and vital CX/UX considerations
- Learn how to apply user-centric thinking in reviewing project needs, output, and maintenance
-
Strategy planning and mapping for custom CX frameworks
- Learn important points on information flow, strategy creation, and execution of CX frameworks for your industry
-
Evaluate your learning with a summary exercise
- Test your skills by creating a sound theoretical strategy campaign and CX roadmap
