SINGAPORE – Leading UX consulting and digital solutions company User Experience Researchers (USER) continued its impactful delivery of the latest innovations in the Big Data and AI World Asia Hall at Tech Week Singapore 2024. This year, the company focused on showcasing low-code development services for enterprises, alongside its main business line of user-centric design and research.
“This year’s highlight puts more focus on utilising AI through low-code tools integrated with our strong user experience framework to help businesses establish more efficient and more powerful ways to improve their productivity. We are positive on the key benefits new smart technologies offer as they shift the APAC region’s digital landscape, moving now at par with the rest of the world, and USER is here to help this movement,” said Dr. Frank Qiu, CEO and Founder of USER.
Low-Code, a Growing Need in Enterprises
The exponential growth of low-code development platforms over the recent years signifies the need of businesses to innovate at both speed and simplicity. As this approach streamlines the software development process, low-code tools allow developers—and even non-developers—to build applications in a more convenient way, using intuitive, drag-and-drop interfaces and less reliance on heavy technical coding knowledge. It opens avenues for business leaders, product owners, and support teams in creating and improving digital solutions.
USER’s decision to partner with low-code platform powerhouse OutSystems comes as a leap in changing the game for the rise in increasing agility for businesses. “With the demand for high impact innovation rapidly increasing, low-code platforms are the key solution to deploy solutions at speed, while also maintaining top standards for usability. We at USER seek to address these needs through our work with our technology partners” Dr. Qiu said.
Weaving Low-code Development with User Experience Principles
The primary advantage of low-code development comes in terms of speed and cost, but USER is aware that creating a truly satisfactory solution can only come with its usability. In line with this, USER incorporates the best UX practices throughout its low-code development process.
As a central factor in ensuring user satisfaction and business success, UX is now front and centre in product development; certainly not an afterthought or “for added value” factor only. Integrating research and design principles based around UX even in the early stages of development, USER delivers solutions for businesses that are not only functional but also convenient and frictionless for the end-user.
Leading the Region as a Name in AI Solutions and Technology Strategy
Including low-code development and intelligent AI services into its array of services, USER is positioning itself as a key powerhouse in delivering digital transformation, UX, ICT staffing, and agile development services. It sees Tech Week Singapore as a strategic event to exchange ideas and share with business leaders and enthusiasts the benefits they can reap through collaborations with the company. Many representatives from the world’s leading tech companies, as well as companies looking to innovate their business processes have successfully found their preferred solutions at the Tech Week event.
The company has also attended other tech events of recent such as the 22nd Triennial Congress of the International Ergonomics Association in August and London Tech Week in June.
Pushing for a Future Enriched by UX and Smart Technologies
With digital transformation and the incorporation of intelligent digital solutions in full swing across all industries, user experience-focused approaches such as low-code development is expected to continue growing. USER showed at Tech Week Singapore 2024 how businesses can ensure their success through rapid deployment of solutions that also build up positive experiences.
This balanced approach offered by low-code and AI-powered technologies prioritises speed and usability let businesses leverage their resources more efficiently, enabling them to deliver products and services that create loyalty through more enjoyable experiences.
USER aims to expand into more markets and industries on a global scale, and their unique combination of UX and digital innovation can be a great asset in an increasingly competitive solutions marketplace.
About USER Experience Researchers Pte. Ltd.
USER is a leading UX-focused company specialising in digital transformation consultancy, enterprise solutions, and resource augmentation. We have a steadfast commitment to innovating the best of today’s technology to promote sustainable growth for businesses and industries.
For inquiries, you may contact us at project@user.com.sg or fill up our contact form below. We’ll get back to you in the soonest!
